DATSUN 240Z | CULT TO CLASSIC
When the Datsun 240Z (or Nissan Fairlady Z in its home market) arrived in showrooms in late 1969, few could have predicted how radically it would reshape the global sports car market. Here was a car from Japan that blended the styling flair of Europe’s finest with the mechanical reliability and affordability that Japanese manufacturers were becoming known for. In short, it was a revolution on four wheels.
GAME-CHANGER FROM THE EAST
The 240Z was the brainchild of Yutaka Katayama—“Mr. K”—Nissan USA’s forward-thinking president, who recognised the demand in America for a stylish, affordable, and quick sports car. Drawing inspiration from European legends like the Jaguar E-Type and Porsche 911, the 240Z boasted:
- Sleek, low-slung fastback body styled by Yoshihiko Matsuo.
- 2.4-litre inline-six engine producing around 150 bhp.
- Independent suspension all-round for composed handling.
- Sub-£2,000 price tag in the U.S.—less than half that of a comparable E-Type.
What made the 240Z such a phenomenon wasn’t just how good it looked, but how well it performed and how easily it started on a cold morning. Where many European classics could be temperamental or maintenance-heavy, the 240Z was refreshingly usable and mechanically robust.
*Images: auto-brochures.com (Left) & mycarquest (Right)
FROM CULT TO CLASSIC
In the decades since its launch, the 240Z has cemented its place as one of the great affordable classics. Its success in motorsport—especially in rallying—proved it had the substance to match its style. It won the 1971 East African Safari Rally outright and dominated SCCA racing in the U.S.
Collectors today seek out early models with their original "Series I" features—like the vertical rear defroster lines, manual choke, and “240Z” badging on the C-pillars. Survivors with original or carefully restored specification are increasingly rare and rising in value, as demand grows for Japanese classics with real pedigree.
Today, the 240Z is appreciated not just for what it was, but what it represented: the arrival of Japanese manufacturers as serious players on the world performance stage. It’s also a joy to drive—light, rev-happy, and direct, without the digital insulation of modern performance cars.
For enthusiasts who appreciate mechanical simplicity, iconic 1970s styling, and real driver engagement, the 240Z is hard to beat. And unlike many of its European contemporaries, it offers strong parts availability, relatively low running costs, and a community of passionate owners around the world.
A CLASSIC WORTH TALKING ABOUT
If you’re considering adding a 240Z to your collection, DM Historics is offering an exceptional example that captures the very essence of this iconic model. Finished in period-correct Green over a Black interior, this 1971 240Z is a true collector’s piece—beautifully presented and boasting all the hallmarks of a well-maintained, enthusiast-owned car.
With its matching-numbers L24 engine, 5-speed gearbox upgrade and refined restoration detail, it’s a car that offers both originality and improved usability. Whether you're looking to relive the golden era of Japanese performance or want a show-worthy classic that’s rising in value, this example is well worth your attention.
View the listing now at DM Historics or arrange your private viewing in Kent today. See more from our desirable example in the showroom
The Datsun 240Z isn't just a classic—it’s a cornerstone of automotive history. A symbol of changing times, global ambition, and accessible performance. With demand—and values—on the rise, finding the right example is key. And right now, DM Historics might just have one of the best on offer.
